A complete advertising workflow, not a chat box
Research, creation, testing, campaign management and optimisation — connected end to end so every ad you run is informed by the last one.
Customer Targeting
Describe your business once and get personas, needs, pain points, motivations, objections, desired outcomes, buying triggers, common questions, messaging angles and content ideas.
AI Ad Creation
Three variations per brief — A, B and C — each with a different angle, headline, primary text, description, call to action and creative direction. Edit, duplicate, regenerate or save any of them.
Smart Platform Recommendation
See which platforms suit your product, audience and goal, with a fit score, reasoning, suggested budget split and format recommendation for each.
Campaign Builder
Create campaigns with name, platform, goal, budget and dates. Move them through draft, active, paused and completed, and duplicate or archive what you no longer need.
Image & Video Ad Concepts
Production briefs your designer or videographer can shoot — scene descriptions, shot lists, on-screen text, captions, formats and durations. Included in Premium.
Competitor Ad Re-Engineering
Analyse publicly visible advertising patterns and turn them into original angles for your own product. The platform never reuses a competitor's wording, claims or brand assets.
Performance Dashboard
Impressions, reach, clicks, CTR, CPC, conversions, conversion rate, spend, cost per acquisition and ROAS, with charts and AI optimisation recommendations.
Ad Fatigue Detection
Early signals when creative is wearing out — falling engagement at rising frequency, rising costs, flat conversions — with refresh ideas. Included in Premium.